If the Next Hi Summer 2012 press show didn't entice its visitors to go on a staycation this Summer, then I'm not sure what would!
The caravan of love was indeed the star of the show, fully decked out with the key home collection of the forthcoming season, Cream Tea gives more than a nostalgic nod to all things British - with strawberry prints taking over everything from deck chairs to picnic hampers. Union jack cake stands and felt-embroidered bunting are sure to play a part in the country's Jubilee street parties, whilst the red, white & blue theme carries over into the Olympics, with London applique cushions and red telephone box lanterns - this really is the time to celebrate being British!
"Oh I do like to be beside the seaside..."
The coastal theme couldn't have leant itself better to children's wear, with key outfits housed in Next's very own garden sheds (cleverly painted up to look like cute, Norfolk inspired beach huts.)
Bold, vegetal brights are even more dominant than they were for SS12, with rainbow chinos and colour block dresses being the staple to the Colour Pop trend throughout the whole of the kids collection. As for keeping totes looking cool on the beach, the shoe collection has to be one of the most exciting yet. With primary coloured patent wedges for older girls and neon coloured jellies for their younger sisters; boys can have a pair of espadrilles in whichever colour they prefer!