Fluro filled SS11

Neon strip lighting had never been used in such a creative way before Next's Spring/Summer '11 launch. Set in the uniquely restored Central London church - One Marylebone's grandeur was perfect for creating the ultimate juxtaposition between the classic & contemporary.

Replacing mannequins with inventive free-standing structures, the kids wear channelled it's on trend, 'mini-me' looks through a series of coherent collections: Bijoux - a nautical tale of stripes, jaunty styling and playful silhouettes for the younger girl; Carousel for the younger & older girl who equally love to dress up. Indigo is for boys who say, Ahoy! to the life of a sailor whilst Harvard offers a more refined, preppier look with it's collegiate polos and chino trousers.


Home is a homage to retro inspired prints & opulent tones, along with heavily textured surfaces and an eclectic mix of materials. From recycled tinted glass to laser-cut ceramics; key pieces were styled in an unconventionally Next fashion as the palettes from each story were merged together to create one sophisticated colour concoction. x

Lost in London

So - it is beyond ridiculous how much time has passed by since graduating from my patch-worked world of embroidery threads, sketchbooks and fabulous fabrics but, what can I say - life since university has been one huge whirlwind!

Having left the comfort of my Yorkshire roots behind - this girl packed her bags & came to London 6 months ago - all in the name of the fashion industry and ouila! Say hello to a fully fledged PR girl who lives at 100mph, feeling like she's plunged straight into Andrea's shoes in The Devil Wears Prada.

Press Launches, Fashion Awards, Photo Shoots & more - there is simply far too much to cram in to this one blog post that could sum it all up. I guess I will have to do some concise editing of the past 6 months if I am to share what has been the most challenging, fast-paced & exciting time of my post-grad life to date...

Here goes! x