Neon strip lighting had never been used in such a creative way before Next's Spring/Summer '11 launch. Set in the uniquely restored Central London church - One Marylebone's grandeur was perfect for creating the ultimate juxtaposition between the classic & contemporary.
Replacing mannequins with inventive free-standing structures, the kids wear channelled it's on trend, 'mini-me' looks through a series of coherent collections: Bijoux - a nautical tale of stripes, jaunty styling and playful silhouettes for the younger girl; Carousel for the younger & older girl who equally love to dress up. Indigo is for boys who say, Ahoy! to the life of a sailor whilst Harvard offers a more refined, preppier look with it's collegiate polos and chino trousers.
Home is a homage to retro inspired prints & opulent tones, along with heavily textured surfaces and an eclectic mix of materials. From recycled tinted glass to laser-cut ceramics; key pieces were styled in an unconventionally Next fashion as the palettes from each story were merged together to create one sophisticated colour concoction. x
No comments:
Post a Comment