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Thursday 26 May 2011

If you come down to the basement today, you're sure of a big surprise! Next AW11 Launch



Launching Next Autumn/Winter 2011 at Victoria House Basement yesterday saw journalists, bloggers and stylists enter a world of fiction vs reality as illustrative versions of Next's key products for the forthcoming season worked alongside the real thing. From baroque style mirrors to cloche hats; main fashion synchronised with home ware, children's and even beauty as playful kids accessories were collaged together with killer heels. From frogs perched on pedestal tables to oversized umbrellas sitting alongside loosely drawn eye liners and blusher compacts - this really was a press launch like no other!



Organised randomness is the only way to describe the home pods, as different trends were fused together to defy convention and really show off the statement pieces, which are destined to feature in many interior writer's 'lust lists'. From purple flock greyhounds to teacup stacked lamps; the English Eccentric trend is sure to be a hit with those who simply love to add a little tongue-in-cheek eccentricity to their homes. For me, the opulent jewel colour palette is what make this trend my favourite. Sumptuous velvets contrast against high gloss furniture, adding to the drama of the overall look.



For the artisans amongst us, there was plenty to delight as Artist Studio introduced a softer, more feminine blend of lavenders and cornflower blues. Showcasing painterly florals alongside mottled ceramics; watercolour paintings have been transferred straight onto bed linen - proving that art and interiors really do come hand in hand.

Talking about art - children's wear was also brimming with new concepts and colour schemes and, with this being my main area, I cannot let this post pass without dedicating part of this to the little gem that is Next kids...



LOL. Or, Laugh Out Loud for the girls wasn't exactly a trend that sparked off my enthusiasm when first reading about it two months ago but, despite it's SMS inspired title - this story is now my fondest. From fruit prints to spots and hedgehog prints - this story is all about embracing childhood. Styling together netted tutus with oddly printed jersey tops - it's all about being experimental! Subdued tones of mink and cream are injected with neon limes, pinks and purples to colour palette which looks good enough to eat and is guaranteed to brighten even the dreariest of winter days!

As for the boys, this time they were on top! Inspired by the great outdoors, Expedition and Adventurer have produced the likes of fur trim plaid shirts and ranger style throw-overs fit for The Swiss Family Robinson treehouse. With rust, cobalt blue and ochre proving to be the most dominant shades; colour hasn't dulled down for the change of season - which is always a good thing! So, throw on the trapper hats and desert boots & let the kids be kids! x

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